Wedding Photography Business [Entrepreneur Interviews]

What are Entrepreneur Interviews?

Entrepreneur Interviews are a unique insight into the journeys of people who have started their own businesses. Meet the people who have walked the walk.  

With a successful wedding photography business and a serious talent for sewing, we have serial entrepreneur Micaela Lindsay.

Micaela started her first business at a very young age – all the way from selling home-made fabric bookmarks, through to setting up and running a bustling primary school market stall.

She now spends her time running an entrepreneurship podcast, where you’ll hear her outline the good, bad and the ugly of her experiences running and setting up businesses – an absolute must listen to for you Gotiggo readers out there. She also runs a wedding photography business where she works with kind and sincere couples capturing their wedding days

We’ve managed to nab some time out of her busy schedule to see how she created her strong presence in the business world.

Let’s get going –

Wedding Photography Business Owner Micaela
Our Entreprenuer - Micaela Lindsay
Micaela's Wedding Photography Business

What led you to start your first business?

The first business I started was at age 7, where I was selling illustrations I had done of my family members back to those same family members…a clearly flawless business plan. But to be honest, I’ve always had a business on the side. I’ve made jewellery out of upcycled materials, run a vintage inspired festival, had an arancini food stall and been in the wedding photography business for almost 8 years now. If I see something is missing in the world, or an opportunity to do something better than what currently exists – I just can’t help but start a business. 

What resources were most useful when starting out?

The resources I always recommend are the Business Model Canvas (either the book or the PDF), the How I Built This podcast, Facebook groups of people in a similar industry to you, and the enthusiasm and resolve to search every corner of the internet you can to find the answers you’re looking for. That, and having a clear strategy, well-designed brand and a lot of coffee.  

What are the challenges behind the initial start-up phase?

Every single business idea will be both exciting and utterly overwhelming. You will doubt yourself a million times every day during the startup phase. You will never have enough time to do everything and you’ll want to quit or think that you or your idea isn’t good enough or worthy enough.

That’s really the biggest challenge you’re going to face. If you can push through that self-doubt and fear of failure – the rest is easy. Someone else, out there has figured out all the rest. You just need to find them, learn from them & do what they do.

“If you can push through that self-doubt and fear of failure, the rest is easy”  

What challenges do you face day to day running your businesses?

Not enough time – too many ideas! But I also think that one of the trickiest things to get right is to think big, but work small. You won’t be an overnight success, but you have to imagine and know that success is possible and likely. And most of your days won’t be filled with shiny & exciting things to do – a lot of it is mundane, small tasks. But, all of that small work is exponential, and will push your business forward.  

What was it like to create your first website?

I’ve had my own website for about 8 years now, and I’ve always built it with Squarespace. The software is easy enough to use, and has a tendency to just look good.

In November I redesigned my photography website and it took me two months. In January, I redesigned it again and it took me one month. In May, I built another website for my brand and it only took 5 days. You’ll get better and faster if you practice, google enough things, watch enough youtube videos and stay patient.

What was it like when you first started finding employees?

I currently have two freelancers on retainer; a marketing manager and a digital marketer. I’ve been lucky enough to have them both come to me through connections on social media. One through a friend, and one through a Facebook group for freelancers.

My advice is to trust your first instincts. Look for people who are almost as excited about your business as you are, and hire people who over deliver in your first interaction with them. That’s always a good sign.

Some of Micaela's work

How did you advertise your services and get your name out there?

Since I’ve only been in the UK for a few years, I’ve had to rely heavily on paid social media ads to get my name and my brand out there in order to book more weddings.

Finding a network of like minded people that you can join is also massively helpful in terms of making sure that you have a community that you can ask questions to, support you when things are difficult and it can make your entrepreneurship experience a lot less lonely.

 

You’ve outsourced a lot of your administrative tasks - what effect did this have on you?

You shouldn’t work IN your business – you should work ON your business. Outsourcing tasks that someone else can do frees up the time you need to be thinking about the bigger picture in your business. 

Outsourcing photo editing, social media management, blog-writing, and Facebook marketing has freed up my time to work on my business strategy, new projects and services. I probably work longer hours, but they’re more focused hours on things that really will have an impact on my business.

“Finding a network of like mined people that you can join is also massively helpful in terms of making sure you have a community that you can ask questions to”  

Is there any advice you would give your past self when you were just beginning?

 Start sooner. Hire a business coach. Dream bigger than you’ve ever dreamed, but take smaller steps than you’ve ever taken before.

What successes so far are you most proud of?

None of my business success ultimately matters if I’m not running my business in a kind and intentional way. Every success  in my business has come from being very clear and intentional and making sure that I run my business in a values based, heart-centered way. I also make sure that I actively say no to everything that won’t bring my business forward, and that’s one of the hardest things to do in a business. But that has ultimately led to more success, and the  
Benjamin Angus
Benjamin Angus
Hi! I'm co-founder of gotiggo.com. I used to work in a job that I liked, but still looked forward to 'clocking out' every day. When it dawned upon me that that wasn't how I wanted to spend most of my life, me and a friend started this website to help out everyone else in the same boat.
Ben Angus
Ben Angus

Hi! I'm co-founder of gotiggo.com. I used to work in a job that I liked, but still looked forward to 'clocking out' every day. When it dawned upon me that that wasn't how I wanted to spend most of my life, me and a friend started this website to help out everyone else in the same boat.

Leave a Reply

What are Entrepreneur Interviews?

Entrepreneur Interviews are a unique insight into the journeys of people who have started their own businesses. Meet the people who have walked the walk.  
Today's interviewee - Micaela Lindsay
Newsletter
You don’t like making mistakes right? Neither do we! If you subscribe below, we’ll let you know whenever we post new content so you can stay on track.  

If you subscribe to our mailing list you are accepting the terms in our privacy policy.

You might also like...

You might also like