Wedding Photography Business [Entrepreneur Interviews]
What are Entrepreneur Interviews?
With a successful wedding photography business and a serious talent for sewing, we have serial entrepreneur Micaela Lindsay.
Micaela started her first business at a very young age – all the way from selling home-made fabric bookmarks, through to setting up and running a bustling primary school market stall.
She now spends her time running an entrepreneurship podcast, where you’ll hear her outline the good, bad and the ugly of her experiences running and setting up businesses – an absolute must listen to for you Gotiggo readers out there. She also runs a wedding photography business where she works with kind and sincere couples capturing their wedding days
We’ve managed to nab some time out of her busy schedule to see how she created her strong presence in the business world.
Let’s get going –
Our Entreprenuer - Micaela Lindsay
What led you to start your first business?
The first business I started was at age 7, where I was selling illustrations I had done of my family members back to those same family members…a clearly flawless business plan. But to be honest, I’ve always had a business on the side. I’ve made jewellery out of upcycled materials, run a vintage inspired festival, had an arancini food stall and been in the wedding photography business for almost 8 years now. If I see something is missing in the world, or an opportunity to do something better than what currently exists – I just can’t help but start a business.
What resources were most useful when starting out?
What are the challenges behind the initial start-up phase?
Every single business idea will be both exciting and utterly overwhelming. You will doubt yourself a million times every day during the startup phase. You will never have enough time to do everything and you’ll want to quit or think that you or your idea isn’t good enough or worthy enough.
That’s really the biggest challenge you’re going to face. If you can push through that self-doubt and fear of failure – the rest is easy. Someone else, out there has figured out all the rest. You just need to find them, learn from them & do what they do.
What challenges do you face day to day running your businesses?
What was it like to create your first website?
I’ve had my own website for about 8 years now, and I’ve always built it with Squarespace. The software is easy enough to use, and has a tendency to just look good.
In November I redesigned my photography website and it took me two months. In January, I redesigned it again and it took me one month. In May, I built another website for my brand and it only took 5 days. You’ll get better and faster if you practice, google enough things, watch enough youtube videos and stay patient.
What was it like when you first started finding employees?
I currently have two freelancers on retainer; a marketing manager and a digital marketer. I’ve been lucky enough to have them both come to me through connections on social media. One through a friend, and one through a Facebook group for freelancers.
My advice is to trust your first instincts. Look for people who are almost as excited about your business as you are, and hire people who over deliver in your first interaction with them. That’s always a good sign.
How did you advertise your services and get your name out there?
Since I’ve only been in the UK for a few years, I’ve had to rely heavily on paid social media ads to get my name and my brand out there in order to book more weddings.
Finding a network of like minded people that you can join is also massively helpful in terms of making sure that you have a community that you can ask questions to, support you when things are difficult and it can make your entrepreneurship experience a lot less lonely.
You’ve outsourced a lot of your administrative tasks - what effect did this have on you?
You shouldn’t work IN your business – you should work ON your business. Outsourcing tasks that someone else can do frees up the time you need to be thinking about the bigger picture in your business.
Outsourcing photo editing, social media management, blog-writing, and Facebook marketing has freed up my time to work on my business strategy, new projects and services. I probably work longer hours, but they’re more focused hours on things that really will have an impact on my business.
Is there any advice you would give your past self when you were just beginning?
Start sooner. Hire a business coach. Dream bigger than you’ve ever dreamed, but take smaller steps than you’ve ever taken before.
What successes so far are you most proud of?
What are Entrepreneur Interviews?
Today's interviewee - Micaela Lindsay
You might also like
It’s easy to kid yourself into thinking your marketing efforts are a success, but let key performance indicators show you how you’re really doing.
It’s time to create your marketing campaign & shout about what you’re doing. But how do you get people listening?
You know that you need to market your business, but to who? This blog will take you through the steps that will identify your target market.
A great shortcut to getting your business’s marketing spot on is through competitor analysis. Find out how it’s being done by your successful competitors.
So you know what a brand strategy is – but how do you design one? Learn a few tricks here to supercharge your next brand strategy.
Storytelling in your branding will help win over the hearts and minds of your target audience. Start sharing your story today.