Young CEO – How He Did It [Entrepreneur Interviews]

What are Entrepreneur Interviews?

Entrepreneur Interviews are a unique insight into the journeys of people who have started their own businesses. Meet the people who have walked the walk.  

The young CEO of Project Momentum Conor-Dines Booth, aged 25.

Project Momentum is an exciting start-up based in California that was created in 2019, which now employs over 20 staff! The company is led by a young, and very ambitious, CEO whose vision and motivation for success has opened up opportunities for himself and all of his employees.

This brilliant company are specialists at generating sales and running expert marketing campaigns for a wide range of US companies, such as; Charities, Sports Teams, Cable TV and many more!

We were very lucky to borrow some of Conor’s time and ask him some questions, which I hope will be helpful for you as entrepreneurs.

So, get yourself a nice coffee and enjoy the next 15 minutes of invaluable inside knowledge.

Over to you Conor!

Young CEO Conor, the Founder and CEO of Project Momentum
Our Entreprenuer - Conor-Dines Booth

What circumstances led you to becomming such a young CEO and upcoming entrepreneur? 

The basis for my choice to start a business was education, I finished university with a 2:1 in Youth Justice from Nottingham Trent University. Like many others, I think that I only went to university to prolong making the big life choices regarding my career (which is fair enough because who exactly knows what they want at the age of 18!?).

“Formal education will earn you a living, but self education will earn you a fortune.”

I always wanted to make a lot of money and hungered for a sense of purpose. I’d worked in bars, nightclubs, retail, construction and call centers. Although I enjoyed working in all of those areas I was never motivated. At the time if you had asked me why I wanted more, I wouldn’t have been able to tell you. Looking back, I think I didn’t see anyone living the life I wanted in those industries.

I knew that I wanted more, so I interviewed at a company in Nottingham that happened to have a really young CEO, 21 years old; he made a lot of money, had clear set goals and knew how he was going to achieve them.

I didn’t even know you could be such a young CEO!

Being around him and his peers opened my eyes to a world that never gets taught within schools. It was my first verification that: your network = your net worth. I decided to spend more time with other young people who weren’t settling for the average life plan, so I adopted their attitude and all of a sudden…I wanted more!”

What was the inspiration behind your business idea? 

I am honest with myself and my abilities. I am not an A grade student (I went to university with two C’s and a D). I had no capital, so I couldn’t just invest in another person’s success. I am not very creative and I doubt that I could’ve invented anything.

I decided that I needed to find an industry where I could see a clear set system that had a high chance of success. The negative of these business models for most people is that they require intense hard work, student mentality and a positive mentality towards setbacks.

But I had the hunger for success and found supportive mentors, so I went for it!

What was key to starting in your industry?

Mentors and coaches; learning from people who have experience and understanding of the industry can teach you the things that books don’t! You can learn from their mistakes and they can give you feedback on all of the ideas you have, both good and bad!

“Your network = your net worth”

Mentors and coaches; learning from people who have experience and understanding of the industry can teach you the things that books don’t! You can learn from their mistakes and they can give you feedback on all of the ideas you have, both good and bad! “Your network = your net worth”

Did you face any particular challenges setting up and running your business? 

Of course, everyday produces a different challenge. If your goal is to grow a large industry then the only time to panic is if you don’t have any challenges. You need to accept that challenges are part of the process and they won’t always be easy to overcome!

Like the great Biggie said:

“Mo money mo problems!”

I needed to become a problem solver and this is how I provide value for my business today!

I previously had a company in Nottingham, UK, which was going really well, until one of my biggest clients folded and I had to change who I represented. The mistake came from not humbling myself and re-learning the sales techniques required, and as a result I wasn’t able to set a good example for my staff and sales plummeted.

“Great CEOs lead from the front, your staff should do as you do and not as you say!”

Your staff are your business.

I lost all of the money I had and had no choice but to shut down the business.

THIS HURT A LOT.

I felt as though I had I let myself down, and worse, my staff…

After some deep self reflection and a lot of lessons learnt, I came to terms with this being my fault and I then looked for a higher level of coaching and development.

Searching for a fresh start and using the network that I had built, I decided to contact a mentor in Miami.

With the last of my money I paid for a Visa and took a huge risk to start from scratch.

Living alone across the globe really changed me as a person, I’ve had moments where I can’t believe how blessed I am and moments where I felt like giving up and getting the next flight home. All growth comes from being outside of your comfort zone.

What advice would you give yourself if you were to start again? 

Never believe your own hype.

Be a better student, ALWAYS.

You are exactly where you deserve to be.

“If I don’t take responsibility for my losses then how can I get any better?”

What success have you had so far?

I’ve managed to;

Run companies in two countries at the age of 25
Employ over 100 people.
Bank a decent amount of money.
Help develop others.
Travel the world, whilst making money and better myself.

The most important one is that I detached myself from the typical, routine lifestyle and expanded my horizons through an understanding of the business world. The knowledge I’ve gained has unshackled my mind from what the media, school system, family and friends tell you how your life should pan out. I know I will have been successful when I can give back to those who helped me during the process.

I take a step closer every day.

“All success is relative and i’m just getting started!”

What advice would you give to people who want to follow your footsteps and become a young CEO and entrepreneur?

Be prepared to grow as a person. If your mindset was that of somebody with all the success you desire, you’d already have it. It will take a big change to achieve this and you need to be ready. I had to make a lot of tough decisions in my life and miss some of the good times such as; birthdays, meeting with friends and family, weekend trips and hobbies. These things took a backseat and people will wonder what is wrong with you! Often you will be met with opposition, but if it was easy everybody would have success.

“Be prepared to do what others won’t today, to have what they can’t tomorrow.”

What resources helped you on your journey?

There is an endless resource of books, podcasts, and training available online. The biggest resource for me was to find somebody who has all the things you want: image, wealth, happiness, attitude, health etc. Once you have found them, spend as much time with them as possible.

Make them your mentor!

Reading about the proper technique for a free-kick and practising on my own will never come close to actually spending time with David Beckham and having him critique and support you. The speed of development wouldn’t even fit on the same chart!

Aaron Hughes
Aaron Hughes

Hey, I'm one of the two co-founders of Gotiggo. I used to work as a professional in the public sector in the UK; I enjoyed my job role, however, I knew that I wanted more! I decided that the normal 9 to 5 grind was not going to give me the financial freedom that I desired, so I made the decision to start this website in the hopes of helping other like-minded people.

Aaron Hughes
Aaron Hughes

Hey, I'm one of the two co-founders of Gotiggo. I used to work as a professional in the public sector in the UK; I enjoyed my job role, however, I knew that I wanted more! I decided that the normal 9 to 5 grind was not going to give me the financial freedom that I desired, so I made the decision to start this website in the hopes of helping other like-minded people.

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What are Entrepreneur Interviews?

Entrepreneur Interviews are a unique insight into the journeys of people who have started their own businesses. Meet the people who have walked the walk.  
Today's interviewee - Conor-Dines Booth
Young CEO Conor, the Founder and CEO of Project Momentum
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